Specialization in Graphic Design and Visual Communication

Overview

“Finally, we will show the so-called “semantic differential” as a tool to assess whether a color proposal is correct or not.”

In this video lesson Domestika addresses the topic: How to evaluate a color proposal, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson we are going to show you some analysis resources to assess the correctness from a color approach. This is something you can apply to your own projects. personal or to evaluate color proposals made by other designers and designers. Let's go there. We want to propose a measurement mechanism with which you can support the analysis, evaluation and synthesis of those aspects related to how a chromatic proposal is perceived by its potential users. This measuring instrument, known as semantic differential, It was developed by a team led by American psychologist Charles Osgood. The f...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 100% positive reviews (133)
• 10365 students
• 7 units
• 104 lessons (18h 15m)
• 52 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design